Jack Has a Plan Impact Campaign
Impact strategy and partner engagement for festival run and advocacy tour
In collaboration with the Director, I crafted impact strategy around three central goals:
To destigmatize conversations about death and the full range of positive end-of-life decisions available to patients
To reimagine the end of life as a vital stage in human life—with all the complexities, joys, and opportunities for personal agency as other stages
To galvanize the networks of organizations, most notably the Death with Dignity National Center, in state-based efforts for legislation legalizing medical aid in dying
Concurrent with the film's festival run, I identified crucial partners and organizations at each festival to host panels and moderated conversations exploring the issues in the film and advancing our stigma breaking work.
I liaised with national organizations like Death with Dignity National Center and local affiliates of Compassion & Choices to help base building efforts and to advance medical aid in dying legislation in states without the right.
I created a Discussion Guide to accompany the 2023 advocacy tour working with key scholars and practitioners in the end of life field.